On June 25th, 2024, we had the profound honor of witnessing our founder, Doug Troxel, receive the Distinguished Alumnus Award from Iowa State University—the university’s most prestigious recognition for its graduates. This award celebrates individuals who have made outstanding contributions to their profession or life’s work, and Doug’s inspiring journey is a true reflection of this.
Doug graduated with a bachelor’s degree in Mathematics from Iowa State in 1967, where he discovered his passion for computer science, a field still in its infancy. Little did he know that this passion would set him on a path to revolutionize the IT management and development industry. In 1980, Doug founded Serena and developed ChangeMan, a groundbreaking software product that quickly became a standard in the industry. Under Doug’s visionary leadership, Serena grew into a leading IT solutions provider, serving thousands of global customers and continually pushing the boundaries of technological innovation.
Doug’s impact, however, extends far beyond the corporate world. Through the establishment of the Change Happens Foundation, Doug and his family have made a significant difference on a national and global scale, supporting various causes and promoting lasting, positive change. His philanthropic work continues to shape a better future for countless individuals and communities.
A testament to Doug’s enduring connection to Iowa State, Troxel Hall, which opened in 2013, stands as a lasting legacy on the university’s campus. This facility benefits students from all majors, allowing them to fulfill their science course requirements in a state-of-the-art environment, ensuring that Doug’s commitment to education and progress carries on for generations to come.
Reflecting on Doug’s remarkable journey, it’s important to remember his humble beginnings. Raised on a small family farm in Northwest Iowa, Doug’s father, a devoted admirer of Iowa State, always believed it was the place to be. If only he could have seen his son not only graduate from ISU but also return to receive the Distinguished Alumni Award, a symbol of Doug’s extraordinary contributions and legacy.
Doug’s achievements are nothing short of inspiring. His bold vision, relentless innovation, and deep commitment to giving back serve as a powerful reminder that true, transformative change is born from passion, perseverance, and a desire to make the world a better place.
Let’s celebrate Doug’s incredible journey and strive to make our own bold choices that will lead to lasting impact—just as he has done.
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